I'm Jake Fitter, a User Experience Designer based in Auckland, NZ

I’ve been around since the since the days of MySpace and have progressed through through the Digital Booms to the establishment of User Experience.

Over my extensive career, I’ve worked on ‘User Experiences’ before the name was invented. Designed for small In-flight Entertainment Screens before the smartphone came along.

Like many, I switched between Marketing and User Experiences’ and as a result have a vast knowledge of both. As shown in my experience below, I’ve honed my UX and UI skills, been part of Agile and UX teams and re-invented a range of business products.

My Skills


User Research50%
Stakeholder Interviews75%
Card Sorts50%


Review Analytics75%
Review Analytics80%
Audience Synthesis60%
Synthesise Research70%


Sketched Concepts80%
Ideation Workshops70%
Feasibility Reviews with Devs90%
User Journeys90%
Concept Testing90%


Wireframes and Prototypes100%
User Testing80%
Design Systems100%
U.I. and Interaction Design100%

My Experience

Genesis Energy Dashboard

Senior UX/UI Designer / Ghost Partners

2 Month Discovery Project

Countdown Experience

Senior UX/UI Designer / Digital Arts Network

4 Month Agile Project

E-Road Fleet Management SaaS platform

Senior UX/UI Designer / Rush Interactive

8 Month Agile Project

JUCY Rentals Car Bookings Software

Lead UX/UI Designer / Jucy Rentals Group

October 2017 – March 2019

Sun Corp Insurance App

Lead UX/UX Designer / Sun Corp Insurance

8 Month Agile Project

Spark Web

UX/UI Designer / TouchCast NZ

May 2014 – December 2016

Fletchers Shop Floor App

Product Designer / Fletchers Innovation

5 Month Agile Project

Tequila/TBWA Worldwide

Lead Digital Art Director / Mercury Energy, Sovereign Life Insurance

January 2012 – April 2014

Clients I've worked with

Get in touch

Get in touch for a copy of my CV and portfolio on 021 170 2330 or visit LinkedIn: https://www.linkedin.com/in/jake-fitter-22256816/