Jucy Rentals Car Booking

Activating customers travel experiences and a need for speedy car rental bookings

Project Overview

For Jucy, I created a self-service Car Rentals experience with a mobile first and user centric approach. Designed to feel like an app, the work was created in a lean UX environment with agile sprints comprising of build, measurement and learnings.

My Responsibilities

In a Lead UI and UX role I worked on a new booking flow for JUCY Rentals and replatforming of their brand website.

Designed with a mobile first approach, I worked through a series of prototypes that we validated with Customers and then iterated from our findings. I established Jucy’s first design system that helped the developers implement consistent patterns and experiences across the brand. I also set up rigorous UX processes, user testing practices and mentored the team on best practices.

Skills

  • Collaborated on key ‘Jobs to be done’ and Jira ‘User Stories’
  • Collaborated with Product Managers, Developers and Stakeholders
  • Researched Best Practise
  • Reviewed Competitors
  • Facilitated discovery and ideation workshops
  • Re-defined the user flows and I.A.
  • Created Lo-fi Prototypes
  • Interaction Design and Hi-Fi Prototypes
  • Ran and Synthesised Design Testing

The Work

User Experience from Discovery to Designing Hi-fi Screens

We did some initial Customer Research and persona creation to establish an approach to our concepts. Next we worked with paper prototypes, to free up our thinking. We created lo fidelity prototypes for desktop and mobile snaps. These were user tested, refined and created into user stories for UI designs.

For the beta Car flow, I introduced design patterns to optimise the experience for mobile and expand out for other websites. I followed the premise that ‘Repeat/Weekend Hirer’ want a quick experience to booking a car so kept the functionality simple and like apps key functionality was surfaced on screen.

1. Collaborated on Customer Personas

2. Mapped a New User Flow

3. Create a Lo-fi Paper Prototype and tested internally at Jucy

4. Tested our concepts with Customers

6. Iterated from Customer findings to Hi-fidelity UI and Interaction Designs

Results

Project Value
  • Booking steps were vastly simplified from previous
  • Users wanted to compare vehicle features, with bluetooth connections of high importance
  • Overseas traveller with extended stays were more likely to book a campervan
  • Users started their journey at different entry points
  • Users that started their jouney on mobile were likely to complete it on desktops
My Achievements
  • Learnt new Customer Experience techiques like Shadowing and User Testing
  • Gained great experience of designing optimized mobile screens and flows
  • Created Jucys first design system to implement consistent experiences across the brand