About

Motivated by a desire to create lasting and useful tools that make a difference to everyday life. Like reducing disruptions to your travel plans when catching a plane. Or making a car rental booking process super smooth.

I specialise in designing customer centric software that reflects the motivations, situations and goals of a customer’s ‘jobs to be done’. Skilled in championing design processes, facilitating workshops, user testing, and interface designs, I collaborate with Cross Functional Teams, Customers and Stakeholders to produce a vision or continuous improvements inline with research insights and feedback.

Your ‘Job to be done’ now is to take a look at my resume and portfolio.